SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR SIMA IMAGE AWARDS – Winners to Be Announced February 9, 2012 at The Grove in Anaheim, Calif. - 11/15/2011 ALISO VIEJO, Calif. (November 15, 2011) -The Surf Industry Manufacturers Association (SIMA) is proud to announce the nominees for the SIMA Image Awards, which will honor the best of… read more →
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Show Us Your Bum Contest
1. Pick up some free Sun Bum “Sonny” stickers from a local shop (use the “Store Locator” on TrustTheBum.com to find a shop near you), or email us your address and we’ll send you a few. 2. Then find some unique and interesting places to stick them, take pictures of them and submit your best… read more →
CalifornYaa
We’re driving south along the coast, on a simple mission for waves, friendly faces, more fun than you’re having, and good food. Here are some photos from the road. Huntington Beach Pier. Get it in Spyder. Will and Sean played us some sublime covers while skating at Venice. Don’t doubt the yellowing glass – Blake… read more →
Bum Rush Tour Kicks Off
Lindsey Baldwin got a barrel and a thousand bucks on Sunday, March 27th, 2011. The crew posted up at New Smyrna Beach, sounded a horn, and started a count down of 15 minutes. The surfers were eating up the little swell and didn’t seem to notice that we just entered them into the first contest… read more →
S: un Bum
S: ushi, Stoked, Sun-Stained Skin. Yeah, the letter S should typically be used for those words...… read more →


